Musi sereni 
Case Study - La rosa scarlatta
The client had no visual materials and no brand identity.
She wanted a clear, elegant, and easy-to-maintain website, with an automated section showing events in and around Viterbo.
She also wanted to display her apartment’s availability without relying on complex booking systems.
Role
Photographer, web designer, integrator, digital support (Google Business, Facebook, print).
The Solution
I photographed the apartment and prepared optimized images for both Booking and the website. The site was built with Elementor, in a simple and welcoming style suited to a tourist rental. I added:
- an availability calendar
- an automated “Events in Viterbo” section
- a “What to do in Viterbo” page (restaurants, places to visit, etc.)
I also created the Google Business profile, the Facebook page, and print materials such as flyers, banners, and other visual supports.
The Results
La Rosa Scarlata now has a complete, modern, and easy-to-navigate showcase website. Visitors can find all essential information instantly and book via Booking without friction. The owner gained local visibility and now has a consistent online identity across web and social platforms, which she can manage independently.
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