Lubinik
Case Study - A cuor leggero
The clients were starting from scratch: no visual identity, no content, and no online presence.
They needed a simple, bilingual showcase website with professional visuals and printed materials to communicate with their guests.
Role
Logo design, photo shoot, website design, WordPress development (custom theme and plugin), print materials, and digital setup.
The Solution
I designed the logo based on a sketch provided by the client, exploring several color palettes before final approval. Then I carried out a full photo shoot of the apartment and prepared the images for Booking and the website. The site was developed on WordPress using my custom theme and plugin, an evolution of the system created for Da Oreste. The design is clean, elegant, and responsive, with Italian and English language management. I also created the business cards, handled the printing through an online service, and set up the Google Business profile to strengthen local visibility. Hosting and domain registration were also included in the project.
The Results
The couple now has a complete, professional showcase website, a strong visual identity, and high-quality visuals for their platforms. Their communication is consistent, both online and in print, and everything is set up for them to manage their activity independently.
